When we started Cubeless a few years back, we were focused on providing security solutions for remote and hybrid workers. The basis of that service, a more modern service, was knowing and authenticating the identity of the user. Cubeless Verify, our Single Sign-On and Multi-Factor Authentication, became one of the critical components of our offering.
From there, we quickly learned 3 things about the identity provider space.
- It’s targeted at enterprise customers.
- Making it very expensive to buy.
- And very complicated to run.
As a result, adopting an Identity Provider (IdP) service that includes both Single Sign-On (SSO) and Multi-Factor Authentication (MFA) has largely been out of reach for most customers. It’s time to rethink how businesses and users interact with identity, and here’s why we’re leading the charge.
Cubeless Verify: The first truly free IdP
The internet is fragmented. Every business and platform has its own login system, its own security policies, and its own way of handling authentication. This leads to a mess of passwords, inconsistent security practices, and a frustrating user experience. Worse, companies are often forced to pay exorbitant fees just to secure their users’ identities—something that should be a baseline requirement, not a luxury feature.
At the same time, cyber threats are evolving faster than most organizations can keep up. Phishing, credential stuffing, and social engineering attacks are on the rise, and many businesses simply don’t have the resources to implement a robust security framework. They’re left vulnerable, with their users paying the price.
The Cubeless Approach: Identity as a Public Good
We see identity as a fundamental necessity, not a revenue stream. Our goal is to empower businesses, developers, and individuals by making secure authentication universally accessible. By offering a free IdP service, we’re removing financial barriers and making it easier for organizations of all sizes to adopt best-in-class security without the overhead.
Here’s what we’re providing at no cost:
- Single Sign-On (SSO) – Users can authenticate once and seamlessly access multiple applications without juggling credentials.
- Multi-Factor Authentication (MFA) – An extra layer of security that significantly reduces the risk of account compromise.
- Standards-Based Compatibility – Our IdP integrates with existing systems via the industry-standard SAML 2.0 protocol.
- Scalability and Performance – Built on a modern, high-performance infrastructure that can handle authentication at scale, and a platform that has already passed its SOC II audit.
Why Free? What’s the Catch?
There’s no catch. At Cubeless, we’re betting on a future where security and user experience are made simpler with a free IdP. By lowering the barrier to entry, we can drive mass adoption of better authentication practices, ultimately making the internet a safer and more seamless place for everyone.
Of course, we’ll offer premium features for enterprises that need advanced capabilities, but the core identity service—SSO and MFA—will always be free. Security should never be a privilege; it should be the standard.
The Future of Identity and Cubeless
And we are not stopping there. It’s no good to provide a free identity service if customers need to hire expensive security experts with years of experience to implement it. That’s why we are making Cubeless easy enough to be used by anyone in IT, not just the security specialists.
Whether you’re a startup looking to implement secure login without breaking the bank, a local provider of financial or technology services, or an enterprise rethinking your identity strategy, Cubeless is here to support you.
How do we accomplish that? That’s the subject of another blog post, but I encourage you to sign up and see for yourself how much easier it is with the most popular apps. Why not try it out and experience the benefits of using an Identity Service?
Why not? It’s not going to cost you anything.
Treb Ryan, General Manager, Cubeless